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Date Published: 03/11/2026
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2026: KỶ YẾU SINH VIÊN NGHIÊN CỨU KHOA HỌC TRƯỜNG ĐẠI HỌC ĐÔNG Á 2025-2026
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CONFERENCE
How to Cite
Đông Á, Đông Á. (2026). HALAL SERVICE SUPPLY CHAIN RESEARCH IN DA NANG CITY. Dong A University Journal of Science. https://js.donga.edu.vn/index.php/daujs/article/view/679

HALAL SERVICE SUPPLY CHAIN RESEARCH IN DA NANG CITY

Trần Bảo Xuyên, Nguyễn Thị Thánh Tâm, Nguyễn Lan Anh, Lê Thị Kim Dung

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Abstract

The global Halal economy is experiencing significant growth, projected to reach $3.1 trillion by 2027. This study analyzes the factors influencing the Halal Service Supply Chain (HSSC) in Da Nang city. Quantitative research was conducted with a sample of N=297 tourism personnel and managers. Multiple linear regression results identified five factors affecting chain efficiency: Government Support (JTS), Halal Standard Performance (PER), Supply Chain Partnership (PEA), Certification System (PEC), and Organizational Perception & Capability (POS). Notably, JTS had the strongest impact (β=0.411). The study also discovered a "Paradox of Awareness" where POS had a negative impact (β=−0.144) due to concerns about cost barriers and stringent standards. The paper proposes solutions for specialized infrastructure planning and digital technology application to complete a sustainable Halal ecosystem in Da Nang.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords

Halal supply chain, Da Nang, Halal standards, Muslim-friendly destination, tourism logistics

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