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FACTORS AFFECTING THE INTENTION TO LEAVE JOBS OF GEN Z EMPLOYEES AT BUSINESS IN DA NANG CITY
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Abstract
The purpose of this research is to understand the factors that affect the intention to leave the job of Generation Z employees working at businesses in Da Nang. Identifying those factors helps businesses propose effective talent retention strategies. The study was conducted from October 2024 to March 2025, using a survey method through a questionnaire with a sample size of 350 respondents representing age groups, qualifications, and fields of work; of which 320 responses were appropriate. The survey subjects were Gen Z employees working in the research area, aged 18 to 28. The research results showed that all 6 factors above have an impact on the intention to quit of Generation Z employees. The study also made specific recommendations related to the factors that make Gen Z employees quit their jobs for enterprises in Da Nang city to improve employee commitment to the enterprise.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Keywords
Intention to leave job, Gen Z employees, businesses in Da Nang city
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