GIẢI PHÁP PHÁT TRIỂN DỊCH VỤ VẬN TẢI HÀNH KHÁCH CÔNG CỘNG BẰNG XE BUÝT TẠI THÀNH PHỐ ĐÀ NẴNG

Abstract

The research “Solutions for developing public passenger transport services by bus in Da Nang city” was conducted to propose solutions to increase the rate of people using public transport, thereby contributing to reducing traffic congestion and urban environmental pollution. The study applied quantitative and qualitative methods through data collection from 250 people who have used the bus (satisfaction survey), 200 people who have not used it (intention to use survey), combined with interviews with public transport management units. The survey results showed that the majority of people who have used the bus service in Da Nang are satisfied with this service (average satisfaction index from 3.88 to 4.07 on a 5-point scale), however, this service has not yet met the requirements in terms of punctuality, facilities and service attitude. The survey results on usage intention show that factors such as convenience, safety and reasonable fares have an impact on the intention to use bus services and the intention to use is still low (the average index of usage intention is from 2.8 - 2.9 on a 5-point scale). On that basis, the study proposes a number of solutions including: optimizing the bus route network, upgrading vehicles, improving service quality and promoting communication to change awareness, thereby developing the bus system in a modern, efficient and sustainable direction.