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Đông Á, Đông Á. (2026). NGHIÊN CỨU SỰ CHẤP NHẬN CÔNG NGHỆ THỬ ĐỒ THỰC TẾ ẢO (VFR) TRONG MUA SẮM THỜI TRANG ONLINE CỦA NGƯỜI TIÊU DÙNG TẠI ĐÀ NẴNG: KẾT HỢP LÝ THUYẾT KHUẾCH TÁN ĐỔI MỚI (IDT) VỚI MÔ HÌNH CHẤP NHẬN CÔNG NGHỆ (TAM). Dong A University Journal of Science. https://js.donga.edu.vn/index.php/daujs/article/view/684
NGHIÊN CỨU SỰ CHẤP NHẬN CÔNG NGHỆ THỬ ĐỒ THỰC TẾ ẢO (VFR) TRONG MUA SẮM THỜI TRANG ONLINE CỦA NGƯỜI TIÊU DÙNG TẠI ĐÀ NẴNG: KẾT HỢP LÝ THUYẾT KHUẾCH TÁN ĐỔI MỚI (IDT) VỚI MÔ HÌNH CHẤP NHẬN CÔNG NGHỆ (TAM)
Main Article Content
Abstract
This study analyzes the factors influencing the adoption of Virtual Fitting Room (VFR) technology in online fashion shopping in Da Nang. Given the rapid development of e-commerce and the high product return rate due to limited physical experience, assessing user acceptance of VFR has become urgent. The Technology Acceptance Model (TAM) is integrated with Innovation Diffusion Theory (IDT) to establish the research framework. Innovation characteristics and perceived enjoyment are proposed as antecedents of perceived usefulness and perceived ease of use, which in turn affect attitude and users’ behavioral intention to use VFR. Data were collected from approximately 350 consumers with prior experience in online fashion shopping, and Structural Equation Modeling (SEM) was employed to analyze and evaluate the relationships among the variables. The expected findings will provide empirical data to assist enterprises in the context of emerging retail technologies in Vietnam
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Keywords
Virtual try-on, Virtual Fitting Room (VFR), online shopping in Vietnam, Innovation Diffusion Theory (IDT) , Technology Acceptance Model (TAM)
References
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Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Al-Rahmi, W. M., Yahaya, N., Alamri, M. M., Alyoussef, I. Y., Al-Rahmi, A. M., & Kamin, Y. B. (2021). Integrating innovation diffusion theory with technology acceptance model: Supporting students’ attitude towards using a massive open online courses (MOOCs) systems. Interactive Learning Environments, 29(8), 1380–1392.
Báo Nhân dân. (2022, November 13). Thành phố Đà Nẵng. https://hoinghibaodang.nhandan.vn/thanh-pho-da-nang-53853
Bazine, I.-D. (2025). Exploring the development of the Technology Acceptance Model (TAM): A chronological overview. International Journal of Research and Scientific Innovation, 12(6), 1643–1655.
Bollen, K. A., & Lennox, R. (1991). Conventional wisdom on measurement: A structural equation perspective. Psychological Bulletin, 110(2), 305–314.
Cohen, J. (2013). Statistical power analysis for the behavioral sciences (Rev. ed.). Routledge.
Cuong, D. T. (2023, March 2). Determinants affecting online shopping consumers' satisfaction and repurchase intention: Evidence from Vietnam. Business Perspectives. https://www.businessperspectives.org/index.php/journals/innovative-marketing/issue-422/determinants-affecting-online-shopping-consumers-satisfaction-and-repurchase-intention-evidence-from-vietnam
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111–1132.
Deng, Z., Zhang, L., & Zhang, J. (2012). Applying technology acceptance model to explore the determinants of mobile health service: From the perspective of public user.
ECDB. (2024). Ngành thời trang tại Việt Nam. https://ecdb.com/resources/sample-data/market/vn/fashion
Flavián, C., Guinalíu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43(1), 1–14.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Global Growth Insights. (2026, February 23). Virtual fitting room market size, share, growth and industry analysis, by types (hardware, software, services), by applications (e-commerce, physical store), regional insights and forecast to 2035. https://www.globalgrowthinsights.com/market-reports/virtual-fitting-room-market-116085
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Green, S. B., Salkind, N. J., & Akey, T. M. (2003). Using SPSS for Windows and Macintosh: Analyzing and understanding data.
Hạ Anh. (2026, January 7). “Trả hàng hoàn tiền” – phương thức mua sắm gây ô nhiễm. Tạp chí điện tử Môi trường & Sự sống. https://moitruong.net.vn/tra-hang-hoan-tien-phuong-thuc-mua-sam-gay-o-nhiem-91667
Hair, J. F., Jr. (2006, July). Successful strategies for teaching multivariate statistics. In Proceedings of the 7th International Conference (pp. 1–5).
Hair, J. F., Jr., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: Updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107–123.
Hasan, M. I., Bodepudi, A., & Reddy, M. Analysis of the consumer perceptions of online shopping: Case of Bangladesh.
Heekyeong Jo, & Jin, B. E. (2024, January 10). What is a virtual fitting room? Advantages and early adopters. NC State University. https://textiles.ncsu.edu/news/2024/01/what-is-a-virtual-fitting-room-advantages-and-early-adopters/
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Hernández, B., Jiménez, J., & Martín, M. J. (2011). Age, gender and income: Do they really moderate online shopping behaviour? Online Information Review, 35(1), 113–133.
Hồ Xuân Mai. (2026, January 23). Đà Nẵng hé lộ mục tiêu lớn cho phát triển thương mại điện tử giai đoạn 2026–2030. VietTimes. https://viettimes.vn/da-nang-he-lo-muc-tieu-lon-cho-phat-trien-thuong-mai-dien-tu-giai-doan-20262030-post194028
Hock, M., & Ringle, C. M. (2010). Local strategic networks in the software industry: An empirical analysis of the value continuum. International Journal of Knowledge Management Studies, 4(2), 132–151.
Hub, R. T. (2021). Retail tech veteran Todd P. Michaud takes top job at DemandTec. Retail Technology Innovation Hub. https://retailtechinnovationhub.com/home/2021/8/11/retail-tech-veteran-todd-p-michaud-takes-top-job-at-demandtec
Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour. Journal of Retailing and Consumer Services, 30, 252–261.
Kim, J., & Forsythe, S. (2008). Adoption of virtual try-on technology for online apparel shopping. Journal of Interactive Marketing, 22(2), 45–59.
Lee, H., Xu, Y., & Li, A. (2020). Technology visibility and consumer adoption of virtual fitting rooms (VFRs): A cross-cultural comparison of Chinese and Korean consumers. Journal of Fashion Marketing and Management: An International Journal, 24(2), 175–194.
Lee, H., Xu, Y., & Porterfield, A. (2021). Consumers' adoption of AR-based virtual fitting rooms: From the perspective of theory of interactive media effects. Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62.
Lee, Y. H., Hsieh, Y. C., & Hsu, C. N. (2011). Adding innovation diffusion theory to the technology acceptance model: Supporting employees' intentions to use e-learning systems. Journal of Educational Technology & Society, 14(4), 124–137.
LeRouge, C., Van Slyke, C., Seale, D., & Wright, K. (2014). Baby Boomers’ adoption of consumer health technologies: Survey on readiness and barriers. Journal of Medical Internet Research, 16(9), e200. https://doi.org/10.2196/jmir.3049
Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2(3), 192–222.
Nguyễn Hồng Quân. (2023, November 28). Tác động của công nghệ thử đồ ảo khi mua sắm trực tuyến đến ý định mua hàng của người tiêu dùng. Hue University Journal of Science. https://jos.hueuni.edu.vn/index.php/hujos-ed/article/view/7149
Nguyen, Nguyen, Vo, Vo, T. H., Tran, & Nguyen. (2024). Các yếu tố tác động đến việc áp dụng deep-learning chatbot để mua sắm trực tuyến tại Việt Nam. Journal of Science and Technology-IUH, 69(3).
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). McGraw-Hill.
Overbye-Thompson, H., & Hamilton, K. A. (2025). A diffusion of innovations measurement scale for reinvention, relative advantage, compatibility, complexity, trialability and observability. PLoS ONE, 20(10), e0334616.
Pachoulakis, I., & Kapetanakis, K. (2012). Augmented reality platforms for virtual fitting rooms. The International Journal of Multimedia & Its Applications, 4(4), 35–46.
Park, N., Lee, K. M., & Cheong, P. H. (2007). University instructors’ acceptance of electronic courseware: An application of the technology acceptance model. Journal of Computer-Mediated Communication, 13(1), 163–186.
Prastiawan, D. I., Aisjah, S., & Rofiaty, R. (2021). The effect of perceived usefulness, perceived ease of use, and social influence on the use of mobile banking through the mediation of attitude toward use. Asia Pacific Management and Business Application, 9(3), 243–260.
ReportLinker. (2023, February 17). Fashion e-commerce global market report 2023. GlobeNewswire. https://www.globenewswire.com/news-release/2023/02/17/2610646/0/en/Fashion-E-Commerce-Global-Market-Report-2023.html
Research, G. V. (2025). Thị trường phòng thử đồ ảo (2025–2030). Grand View Research. https://www.grandviewresearch.com/industry-analysis/virtual-fitting-room-market
Retail Technology Innovation Hub. (2021). Retail tech veteran Todd P. Michaud takes top job at DemandTec. https://retailtechinnovationhub.com/home/2021/8/11/retail-tech-veteran-todd-p-michaud-takes-top-job-at-demandtec
Rogers, E. M. (1995). Lessons for guidelines from the diffusion of innovations. The Joint Commission Journal on Quality Improvement, 21(7), 324–328.
Rogers, E. M., Singhal, A., & Quinlan, M. M. (2014). Diffusion of innovations. In D. W. Stacks & M. B. Salwen (Eds.), An integrated approach to communication theory and research (pp. 432–448). Routledge.
Shukla, A. (2024). The future of metaverse adoption: A behavioral reasoning perspective. Journal of Consumer Behaviour.
Snap Inc. (2020). Gucci engages Snapchatters and drives sales with virtual shoe try-on. https://forbusiness.snapchat.com/inspiration/gucci-ar-tryon
Tang, Y., You, J., & Hua, M. (2025). Exploring user perception in mobile shopping: A comparison between augmented reality and virtual reality. Journal of Retailing and Consumer Services.
TextileSchool. (2025, September 17). Công nghệ thử đồ ảo cho trang phục: Chuyển đổi thời trang bền vững. https://www.textileschool.com/29816/virtual-try-on-technology-for-apparel-transforming-sustainable-fashion
Thorndike, E. (1920). Halo effect. Wikipedia. https://en.wikipedia.org/wiki/Halo_effect
Tobbin, P. E. (2010). Modeling adoption of mobile money transfer: A consumer behaviour analysis.
Tornatzky, L. G., & Klein, K. J. (1982). Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings. IEEE Transactions on Engineering Management, EM-29(1), 28–45.
Tran, T. C. T., & Cheng, M. S. (2017). Adding innovation diffusion theory to technology acceptance model: Understanding consumers' intention to use biofuels in Viet Nam. International Review of Management and Business Research, 6(2), 595–605.
Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 28(4), 695–704.
Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273–315.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186–204.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.
Vietnam Post Logistics. (2025, June 25). Thương mại điện tử ngành thời trang & bài toán fulfillment. https://vietnampostlogistics.com/thuong-mai-dien-tu-nganh-thoi-trang-bai-toan-fufillment/
VietNamPlus. (2024, February 1). E-commerce grows 25% in 2023. https://en.vietnamplus.vn/e-commerce-grows-25-in-2023-post277058.vnp
Walmart. (2021, May 13). Walmart announces plans to acquire Zeekit, a leading virtual fitting room platform, to enable enhanced and social shopping experience for customers. https://corporate.walmart.com/news/2021/05/13/walmart-announces-plans-to-acquire-zeekit-a-leading-virtual-fitting-room-platform-to-enable-enhanced-and-social-shopping-experience-for-customer
Yim, M. Y. C., Chu, S. C., & Sauer, P. L. (2017). Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective. Journal of Interactive Marketing, 39, 89–103.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Al-Rahmi, W. M., Yahaya, N., Alamri, M. M., Alyoussef, I. Y., Al-Rahmi, A. M., & Kamin, Y. B. (2021). Integrating innovation diffusion theory with technology acceptance model: Supporting students’ attitude towards using a massive open online courses (MOOCs) systems. Interactive Learning Environments, 29(8), 1380–1392.
Báo Nhân dân. (2022, November 13). Thành phố Đà Nẵng. https://hoinghibaodang.nhandan.vn/thanh-pho-da-nang-53853
Bazine, I.-D. (2025). Exploring the development of the Technology Acceptance Model (TAM): A chronological overview. International Journal of Research and Scientific Innovation, 12(6), 1643–1655.
Bollen, K. A., & Lennox, R. (1991). Conventional wisdom on measurement: A structural equation perspective. Psychological Bulletin, 110(2), 305–314.
Cohen, J. (2013). Statistical power analysis for the behavioral sciences (Rev. ed.). Routledge.
Cuong, D. T. (2023, March 2). Determinants affecting online shopping consumers' satisfaction and repurchase intention: Evidence from Vietnam. Business Perspectives. https://www.businessperspectives.org/index.php/journals/innovative-marketing/issue-422/determinants-affecting-online-shopping-consumers-satisfaction-and-repurchase-intention-evidence-from-vietnam
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111–1132.
Deng, Z., Zhang, L., & Zhang, J. (2012). Applying technology acceptance model to explore the determinants of mobile health service: From the perspective of public user.
ECDB. (2024). Ngành thời trang tại Việt Nam. https://ecdb.com/resources/sample-data/market/vn/fashion
Flavián, C., Guinalíu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43(1), 1–14.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Global Growth Insights. (2026, February 23). Virtual fitting room market size, share, growth and industry analysis, by types (hardware, software, services), by applications (e-commerce, physical store), regional insights and forecast to 2035. https://www.globalgrowthinsights.com/market-reports/virtual-fitting-room-market-116085
Grand View Research. (2024). Thị trường thương mại điện tử (2024–2030). https://www.grandviewresearch.com/industry-analysis/e-commerce-market
Green, S. B., Salkind, N. J., & Akey, T. M. (2003). Using SPSS for Windows and Macintosh: Analyzing and understanding data.
Hạ Anh. (2026, January 7). “Trả hàng hoàn tiền” – phương thức mua sắm gây ô nhiễm. Tạp chí điện tử Môi trường & Sự sống. https://moitruong.net.vn/tra-hang-hoan-tien-phuong-thuc-mua-sam-gay-o-nhiem-91667
Hair, J. F., Jr. (2006, July). Successful strategies for teaching multivariate statistics. In Proceedings of the 7th International Conference (pp. 1–5).
Hair, J. F., Jr., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: Updated guidelines on which method to use. International Journal of Multivariate Data Analysis, 1(2), 107–123.
Hasan, M. I., Bodepudi, A., & Reddy, M. Analysis of the consumer perceptions of online shopping: Case of Bangladesh.
Heekyeong Jo, & Jin, B. E. (2024, January 10). What is a virtual fitting room? Advantages and early adopters. NC State University. https://textiles.ncsu.edu/news/2024/01/what-is-a-virtual-fitting-room-advantages-and-early-adopters/
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Hernández, B., Jiménez, J., & Martín, M. J. (2011). Age, gender and income: Do they really moderate online shopping behaviour? Online Information Review, 35(1), 113–133.
Hồ Xuân Mai. (2026, January 23). Đà Nẵng hé lộ mục tiêu lớn cho phát triển thương mại điện tử giai đoạn 2026–2030. VietTimes. https://viettimes.vn/da-nang-he-lo-muc-tieu-lon-cho-phat-trien-thuong-mai-dien-tu-giai-doan-20262030-post194028
Hock, M., & Ringle, C. M. (2010). Local strategic networks in the software industry: An empirical analysis of the value continuum. International Journal of Knowledge Management Studies, 4(2), 132–151.
Hub, R. T. (2021). Retail tech veteran Todd P. Michaud takes top job at DemandTec. Retail Technology Innovation Hub. https://retailtechinnovationhub.com/home/2021/8/11/retail-tech-veteran-todd-p-michaud-takes-top-job-at-demandtec
Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour. Journal of Retailing and Consumer Services, 30, 252–261.
Kim, J., & Forsythe, S. (2008). Adoption of virtual try-on technology for online apparel shopping. Journal of Interactive Marketing, 22(2), 45–59.
Lee, H., Xu, Y., & Li, A. (2020). Technology visibility and consumer adoption of virtual fitting rooms (VFRs): A cross-cultural comparison of Chinese and Korean consumers. Journal of Fashion Marketing and Management: An International Journal, 24(2), 175–194.
Lee, H., Xu, Y., & Porterfield, A. (2021). Consumers' adoption of AR-based virtual fitting rooms: From the perspective of theory of interactive media effects. Journal of Fashion Marketing and Management: An International Journal, 25(1), 45–62.
Lee, Y. H., Hsieh, Y. C., & Hsu, C. N. (2011). Adding innovation diffusion theory to the technology acceptance model: Supporting employees' intentions to use e-learning systems. Journal of Educational Technology & Society, 14(4), 124–137.
LeRouge, C., Van Slyke, C., Seale, D., & Wright, K. (2014). Baby Boomers’ adoption of consumer health technologies: Survey on readiness and barriers. Journal of Medical Internet Research, 16(9), e200. https://doi.org/10.2196/jmir.3049
Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information Systems Research, 2(3), 192–222.
Nguyễn Hồng Quân. (2023, November 28). Tác động của công nghệ thử đồ ảo khi mua sắm trực tuyến đến ý định mua hàng của người tiêu dùng. Hue University Journal of Science. https://jos.hueuni.edu.vn/index.php/hujos-ed/article/view/7149
Nguyen, Nguyen, Vo, Vo, T. H., Tran, & Nguyen. (2024). Các yếu tố tác động đến việc áp dụng deep-learning chatbot để mua sắm trực tuyến tại Việt Nam. Journal of Science and Technology-IUH, 69(3).
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). McGraw-Hill.
Overbye-Thompson, H., & Hamilton, K. A. (2025). A diffusion of innovations measurement scale for reinvention, relative advantage, compatibility, complexity, trialability and observability. PLoS ONE, 20(10), e0334616.
Pachoulakis, I., & Kapetanakis, K. (2012). Augmented reality platforms for virtual fitting rooms. The International Journal of Multimedia & Its Applications, 4(4), 35–46.
Park, N., Lee, K. M., & Cheong, P. H. (2007). University instructors’ acceptance of electronic courseware: An application of the technology acceptance model. Journal of Computer-Mediated Communication, 13(1), 163–186.
Prastiawan, D. I., Aisjah, S., & Rofiaty, R. (2021). The effect of perceived usefulness, perceived ease of use, and social influence on the use of mobile banking through the mediation of attitude toward use. Asia Pacific Management and Business Application, 9(3), 243–260.
ReportLinker. (2023, February 17). Fashion e-commerce global market report 2023. GlobeNewswire. https://www.globenewswire.com/news-release/2023/02/17/2610646/0/en/Fashion-E-Commerce-Global-Market-Report-2023.html
Research, G. V. (2025). Thị trường phòng thử đồ ảo (2025–2030). Grand View Research. https://www.grandviewresearch.com/industry-analysis/virtual-fitting-room-market
Retail Technology Innovation Hub. (2021). Retail tech veteran Todd P. Michaud takes top job at DemandTec. https://retailtechinnovationhub.com/home/2021/8/11/retail-tech-veteran-todd-p-michaud-takes-top-job-at-demandtec
Rogers, E. M. (1995). Lessons for guidelines from the diffusion of innovations. The Joint Commission Journal on Quality Improvement, 21(7), 324–328.
Rogers, E. M., Singhal, A., & Quinlan, M. M. (2014). Diffusion of innovations. In D. W. Stacks & M. B. Salwen (Eds.), An integrated approach to communication theory and research (pp. 432–448). Routledge.
Shukla, A. (2024). The future of metaverse adoption: A behavioral reasoning perspective. Journal of Consumer Behaviour.
Snap Inc. (2020). Gucci engages Snapchatters and drives sales with virtual shoe try-on. https://forbusiness.snapchat.com/inspiration/gucci-ar-tryon
Tang, Y., You, J., & Hua, M. (2025). Exploring user perception in mobile shopping: A comparison between augmented reality and virtual reality. Journal of Retailing and Consumer Services.
TextileSchool. (2025, September 17). Công nghệ thử đồ ảo cho trang phục: Chuyển đổi thời trang bền vững. https://www.textileschool.com/29816/virtual-try-on-technology-for-apparel-transforming-sustainable-fashion
Thorndike, E. (1920). Halo effect. Wikipedia. https://en.wikipedia.org/wiki/Halo_effect
Tobbin, P. E. (2010). Modeling adoption of mobile money transfer: A consumer behaviour analysis.
Tornatzky, L. G., & Klein, K. J. (1982). Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings. IEEE Transactions on Engineering Management, EM-29(1), 28–45.
Tran, T. C. T., & Cheng, M. S. (2017). Adding innovation diffusion theory to technology acceptance model: Understanding consumers' intention to use biofuels in Viet Nam. International Review of Management and Business Research, 6(2), 595–605.
Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS Quarterly, 28(4), 695–704.
Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273–315.
Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186–204.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.
Vietnam Post Logistics. (2025, June 25). Thương mại điện tử ngành thời trang & bài toán fulfillment. https://vietnampostlogistics.com/thuong-mai-dien-tu-nganh-thoi-trang-bai-toan-fufillment/
VietNamPlus. (2024, February 1). E-commerce grows 25% in 2023. https://en.vietnamplus.vn/e-commerce-grows-25-in-2023-post277058.vnp
Walmart. (2021, May 13). Walmart announces plans to acquire Zeekit, a leading virtual fitting room platform, to enable enhanced and social shopping experience for customers. https://corporate.walmart.com/news/2021/05/13/walmart-announces-plans-to-acquire-zeekit-a-leading-virtual-fitting-room-platform-to-enable-enhanced-and-social-shopping-experience-for-customer
Yim, M. Y. C., Chu, S. C., & Sauer, P. L. (2017). Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective. Journal of Interactive Marketing, 39, 89–103.