Cultural Characteristics and Livelihood Adaptations of the Thuan Hung Rice Paper-Making Village Community in the Current Context.

Abstract

This study focuses on analyzing the cultural characteristics and livelihood adaptation mechanisms of the Thuan Hung rice paper-making village community (Can Tho City) in the context of modernization and tourism development. The research results show that the village culture is a product of a long-term adaptation process to the delta’s riverine ecosystem, reflected in the exquisite craftsmanship and diverse product range. Regarding livelihoods, the community demonstrates high dynamism by applying a mixed livelihood strategy, combining traditional crafts with business activities to maintain stable income for the majority of surveyed households (n = 30). Notably, although no households were registered for professional tourism activities at the time of the 2024 survey, 60% expressed their intention to participate in the future, marking a shift in perception from purely production to experiential service economics. However, the deterioration of road transport infrastructure and limitations in communication and marketing skills are practical barriers that need to be addressed. For sustainable development, the economic interests of the community must be closely linked to the preservation of national intangible cultural heritage through professional community tourism models, helping to harmoniously resolve the relationship between preservation and livelihoods.