Article Sidebar

PDF
Date Published: 30/06/2025
Abstract Views: 77
Views PDF: 43
DOI: https://doi.org/10.59907/daujs.4.2.2025.404
Issue
Vol. 4 No. 2 (2025)
Section
SOCIAL SCIENCE
How to Cite
Lê, T. K. T., Nguyễn, H. T. Ái, Nguyễn, H. C., & Bùi, V. Đạt. (2025). Effects of Entrepreneurial Orientation on Social Media Adoption and SME Performance. Dong A University Journal of Science, 4(2). https://doi.org/10.59907/daujs.4.2.2025.404

Effects of Entrepreneurial Orientation on Social Media Adoption and SME Performance

Lê Thị Kim Tuyết, Nguyễn Hoàng Trang Ái, Nguyễn Hữu Chiến, Bùi Văn Đạt

Main Article Content

Abstract

Small and medium-sized enterprises (SMEs) play a vital role in Vietnam’s economy, particularly in the context of increasing digitalization and intensifying global competition. Facing relentless innovation pressures, the effective deployment of internal strategic resources has become a critical determinant of sustainable success for SMEs. Grounded in the Resource-Based View (RBV), this study investigates the role of Entrepreneurial Orientation (EO) in enhancing business performance (PB), considering the mediating mechanism of Social Media (SM) usage and the moderating effect of Innovation Capability. Using data collected from 327 Vietnamese SMEs, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to test the proposed model. The results reveal that: (1) EO exerts both a direct and an indirect positive effect on PB through SM; and (2) Innovation Capability positively moderates the relationship between EO and SM, thereby strengthening EO’s impact on PB. This study contributes to the RBV literature by extending its applicability to SMEs in emerging markets and by conceptualizing SM as a dynamic capability within the EO–PB framework. Furthermore, it emphasizes the critical role of Innovation Capability in converting entrepreneurial strategic intent into improved performance outcomes.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords

Social media (SM) , entrepreneurial orientation (EO), innovation capabilities (IC), SME performance (PB), small and medium-size enterprises (SMEs)

References

Ahmad, S. Z., Bakar, A. R. A., & Ahmad, N. (2019). Social media adoption and its impact on firm performance: The case of the UAE. International Journal of Entrepreneurial Behavior & Research.
Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Shut, N. L. M. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems.
Ali, O. S., Wenyuan, L., Galvan, V. E., Ali, B. U. X., Belem, B., & Muhammad, H. A. (2020). Effects of technological, organizational, and environmental factors on social media adoption. The Journal of Asian Finance, Economics, and Business, 7(10), 989-998. https://doi.org/10.13106/JAFE8.2020.VOL7.N010.989.
Ali, O. S., Li, W., Ahmed, N., Ali, M., Mirani, M., & Khan, A. (2021). Examining the factors affecting SME performance: The mediating role of social media adoption. Sustainability, 13(1), 75. https://doi.org/10.3390/su13010075.
Antoncic, B., & Prodan, I. (2008). Alliances, corporate technological entrepreneurship and firm performance: Testing a model on manufacturing firms. Technovation, 28(5), 257-265.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108.
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36.
Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability, and firm performance. Industrial Marketing Management, 31(6), 515-524.
Dutot, V., & Bergeron, F. (2016). From strategic orientation to social media orientation: Improving SMEs’ performance on social media. Journal of Small Business and Enterprise Development, 23(4), 1165–1190. https://doi.org/10.1108/JSBED-11-2015-0160.
Fan, M., Qalati, S. A., Khan, M. A. S., Shah, S. M. M., Ramzan, M., & Khan, R. S. (2021). Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities. PLOS ONE, 16(4), e0247320.
Garcia-Morales, V. J., Martin-Rojas, R., & Lardón-López, M. E. (2018). Influence of social media technologies on organizational performance through knowledge and innovation. Baltic Journal of Management, 13(3), 345-367. https://doi.org/10.1108/BJM-04-2017-0123.
Hair, J. F. Jr. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Hebert, R. F., & Link, A. N. (1989). In search of the meaning of entrepreneurship. Small Business Economics, 1(1), 39–49. https://doi.org/10.1007/BF00389915.
Huber, G. P. (1991). Organizational learning: The contributing processes and the literatures. Organization Science, 2(1), 88–115. https://doi.org/10.1287/orsc.2.1.88.
Keh, H. T., Nguyen, T. T. M., & Ng, H. P. (2007). The effects of entrepreneurial orientation and marketing information on the performance of SMEs. Journal of Business Venturing, 22(4), 592-611.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003.
Lawson, B., & Samson, D. (2001). Developing innovation capability in organizations: A dynamic capabilities approach. International Journal of Innovation Management, 5(3), 377-400. https://doi.org/10.1142/S1363919601000427.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172. https://doi.org/10.5465/amr.1996.9602161568.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365. https://doi.org/10.1016/j.bushor.2009.03.002.
Menguc, B., Auh, S., & Yannopoulos, P. (2014). Customer and supplier involvement in design: The moderating role of incremental and radical innovation capability. Journal of Product Innovation Management, 31(2), 313–328. https://doi.org/10.1111/jpim.12097.
Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770–791.
Mole, K. F., Adomako, S., Tang, J., & Yu, A. (2019). Entrepreneurial orientation and firm performance: The enabling effect of entrepreneurial alertness. Academy of Management Proceedings, 2019(1), 11480. https://doi.org/10.5465/AMBPP.2019.11480abstract.
Olanrewaju, A.-S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50, 90-110. https://doi.org/10.1016/j.ijinfomgt.2019.05.011.
Sahaym, A., Dana, A. A., & Brooks, S. (2019). Crowdfunding success through social media: Going beyond entrepreneurial orientation in the context of small and medium-sized enterprises. Journal of Business Research.
Saunila, M. (2014). Innovation capability for SME success: Perspectives of financial and operational performance. Journal of Advances in Management Research, 11(2), 163–175. https://doi.org/10.1108/JAMR-11-2013-0063.
Schumpeter, J. A. (1934). The theory of economic development. Harvard University Press. (Originally published in German in 1911).
Sulistyo, H., & Ayuni, S. (2020). Competitive advantages of SMEs: The roles of innovation capability, entrepreneurial orientation, and social capital. Contaduría y Administración, 65(1), 1-18. https://doi.org/10.22201/fca.24488410e.2020.1983.
Solis, B. (2010). Engage: The complete guide for brands and businesses to build, cultivate, and measure success in the new web. John Wiley & Sons.
Soomro, B. A., Shah, N., & Mangi, S. (2019). Factors affecting the entrepreneurial leadership in small- and medium-sized enterprises (SMEs) of Pakistan: An empirical evidence. World Journal of Entrepreneurship, Management and Sustainable Development, 15(1), 31-44. https://doi.org/10.1108/WJEMSD-05-2018-0054.
Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management, 308-321.
Tajvidi, R., & Karami, A. (2017). The effect of social media on firm performance. Computers in Human Behavior, 105174.
We Are Social & Meltwater. (2023). Digital 2023: Vietnam. Retrieved from https://datareportal.com/reports/digital-2023-vietnam.
Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic Management Journal, 5(2), 171–180. https://doi.org/10.1002/smj.4250050207.
Wiklund, J., & Shepherd, D. (2003). Knowledge-based resources, entrepreneurial orientation, and the performance of small and medium-sized businesses. Strategic Management Journal, 24(13), 1307–1314. https://doi.org/10.1002/smj.360.
Zahra, S. A., & Neubaum, D. O. (1998). Environmental adversity and the entrepreneurial activities of new ventures. Journal of Developmental Entrepreneurship, 3(2), 123-140.