Nghiên cứu các nhân tố ảnh hưởng đến sử dụng dịch vụ Internet Banking trong giao dịch thanh toán tại các ngân hàng thương mại ở Việt Nam

Abstract

The internet banking services at Vietnamese banks play a crucial role in the current context. Through analysis and research, deep insights have been discovered into the factors affecting users' acceptance and usage of these services. The results clearly indicate that subjective norms, service quality, and customer attitudes are key factors shaping the acceptance of internet banking. Optimizing and enhancing these factors is essential to promote the adoption and fully exploit the potential of internet banking services within the Vietnamese banking system. This research holds significant practical value, focusing on analyzing the factors influencing the acceptance and usage of internet banking services. The research findings identify that improving factors such as subjective norms, customer service quality, and customer attitudes is necessary to increase the acceptance of internet banking services.