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Influencer Marketing in the digital age
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Abstract
Consumers are getting cleverer and more fastidious when choosing consumer goods. Therefore, marketers need to have creativity and breakthroughs in marketing programs to attract consumers to their products. One of those ways is Influencer Marketing. Influencer Marketing brings a lot of benefits to business, but besides, this form of marketing also makes businesses encounter many risks. Therefore, in order to implement an effective Influencer Marketing program, businesses must research and choose the suitable Influencers, build an overall program on managing the reputation of the business when cooperating with Influencers.
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Keywords
Influencer, Influencer Marketing, Business
References
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