Đánh giá động cơ và niềm tin của người dùng vào mạng Couchsurfing trong việc mở rộng kết nối và khám phá điểm đến du lịch

Abstract

The purpose of this paper is to evaluate the roles of two factors, motivation and trust, in users' engagement with the Couchsurfing network for expanding their connections and exploring travel destinations. We constructed a survey questionnaire and distributed it to various Couchsurfing groups on the social media platform Facebook, using a convenient random sampling method in the form of a Google Form. The collected data were analyzed using SPSS25. The results of the T-test indicate no significant differences between two gender groups, male and female, concerning their motivation and trust in the Couchsurfing network. Furthermore, the One-Way ANOVA test results show no significant differences among user groups from different geographical regions. Notably, among the motivation factors, “Free accommodation during the trip” was identified as the most influential. Regarding trust in the safety of Couchsurfing, most users believe that “Couchsurfing users will fulfill their commitments,” demonstrating that Couchsurfing is viewed as a reliable network. Additionally, all users express agreement with the values that Couchsurfing offers, underscoring their support for the network's mission. This study contributes to the expansion and enhancement of the theoretical framework of this travel form, highlighting the value of considering Couchsurfing as a powerful tool for connection, communication, and attracting travelers.