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Researching the Factors Influencing Successful and Sustainable Cooperation in the Vietnamese Tourism Supply Chain
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Abstract
The primary aim of this article is to investigate the relationship of successful and sustainable cooperation among partners within the tourism supply chain by assessing the roles of factors such as trust, commitment, communication, and value sharing. To achieve this objective, we constructed a questionnaire and distributed it to management representatives of businesses using convenient random sampling method. We gathered a total of 427 eligible responses. Subsequently, SmartPLS3 software was employed for statistical analysis to test and evaluate the quality of the measurement model and the structural equation model (SEM). The research results have demonstrated that all research hypotheses were accepted at a statistically significant level of P value < 0.05. This signifies that factors like trust, commitment, communication, and value sharing significantly impact the creation of successful and sustainable cooperation. Among these factors, trust was identified as the most critical and having the strongest influence on the collaborative relationship. The article also contributes to expanding the theoretical framework related to the research topic and offers a fresh perspective on successful cooperation within the tourism supply chain in Vietnam.
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Keywords
tourism supply chain, collaboration, trust, value sharing, communication
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