The Impact of Corporate Social Responsibility Activities on Employee Satisfaction in the Banking Industry: Empirical Evidence from Vietnam
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Tóm tắt
The novelty of this research lies in identifying the hierarchical impact of Corporate Social Responsibility (CSR) dimensions in Vietnam. Nowadays, employees are increasingly concerned about carrying out CSR activities. Identifying and measuring the influence of CSR factors on employee satisfaction is crucial for businesses seeking to evaluate and optimize the effectiveness and quality of their implemented CSR programs. At the same time, the collected data will provide a scientific basis for businesses to build appropriate human resource policies and strategies, contributing to enhancing employee engagement and loyalty. The scope of this article will focus on evaluating the factors of CSR affecting the satisfaction of officers, officials and employees at some banks in Vietnam through 4 aspects, including: CSR in Economics, CSR in Law, CSR in Ethics, and CSR in Volunteering. Research data were collected through a survey of 500 bank employees and performed multiple linear regression analysis on SPSS 28 software. The research results show that all 4 factors have an impact on the satisfaction of officers, officials and employees arranged in ascending order as CSR in Law, CSR in Ethics, CSR in Economics and CSR in Volunteering. Specifically, the CSR in Law factor has the strongest impact, the CSR in Ethics factor has the second strongest impact, the CSR in Economics factor has the third strongest impact, and the CSR in Volunteering factor has the fourth strongest impact. A notable finding is that CSR in Law exerts the strongest influence, surpassing both Economic and Ethical factors. This reflects the unique characteristics of the Vietnamese context, where legal stability and regulatory compliance are highly prioritized by the workforce, likely due to the recent volatility and legal risks observed within the financial sector.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Từ khóa
Banking industry, Corporate social responsibility (CSR), CSR in economics , CSR in law, CSR on ethics, CSR on volunteering , Employee satisfaction
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